Itch

A rebrand of the indie video game marketplace itch.io.

itch.io is a video game marketplace that puts creators first and proudly embraces its distinction as a home for smaller more experimental games, which range from the absurd to the sentimental. Unfortunately, their visual identity does not reflect any of this.

I reimagined itch.io as Itch, a platform that is driven by the “irresistible curiosity” that fuels both game creation and discovery and visually evokes the raw creative chaos of a game developer’s notebook.